Back-to-school is an exciting time for teachers. It’s also hectic. Between the excitement of meeting students and the stress of school-supply runs, they go through a ton of emotions, but have no time to deal with them. To help, we created a virtual escape where teachers could get little moments of relaxation or inspiration.
The Studio, Boston
To introduce each elixir, we asked teachers one question: "How are you feeling?"
The “Personal Pep Rally” Elixir
The “5-Minute Recess” Elixir
The “Teacher ASMR” Elixir
The “Lasting Impact” Elixir
The “Little Lab” Elixir
To get the word out, we created Facebook ads that displayed our “clinical trials" and gave teachers a quick look at the Elixirs themselves.