Cultural Care Au Pair | 2019
EF Global Creative, Lucerne Cultural Care Au Pair, Boston
The host family and the au pair are depicted by two overlapping hearts representing the experience, the unity, a blended family and cultural exchange.
The combination of the brand elements, such as the pin shapes (the overlapping part of the hearts), the frame and the colors, convey an identity that is fresh, fun and hip yet sophisticated, trustworthy and authentic. Through the use of different hero-colors within a shared color palette two audiences can be approached within one brand.
The Cultural Care Au Pair Brand Identity is flexible and easy to adapt to a wide range of applications. It can be used bold and loud but also silent and discreet.