Brand, Digital

Hult International Business School Brand Refresh

Hult International Business School | 2018

The world of business has changed, and Hult’s unique curriculum forecasts and answers these new challenges. A brand refresh helped this global business speak to the next generation of entrepreneurs.


Hult Team, London EF Global Creative, Lucerne

This is not your grandfather’s business school. The brand refresh sparks curiosity, invites interpretation and enables the viewer to project themselves into this space.

Playing with meaningful shapes inspired by traditional business diagrams.

Shaping Business

An infinite library of shapes, informed by old-school charts and graphs, act like a watermark on photography or as a stand-alone visual component.

Hult’s brochure composition, combining overlay, frame, photo and shape components.

Hult’s website exists in the same ecosystem as the brochures, with animated shapes adding dimension.