Hult International Business School | 2018
Hult Team, London
EF Global Creative, Lucerne
This is not your grandfather’s business school. The brand refresh sparks curiosity, invites interpretation and enables the viewer to project themselves into this space.
Playing with meaningful shapes inspired by traditional business diagrams.
An infinite library of shapes, informed by old-school charts and graphs, act like a watermark on photography or as a stand-alone visual component.
Hult’s brochure composition, combining overlay, frame, photo and shape components.
Hult’s website exists in the same ecosystem as the brochures, with animated shapes adding dimension.