Hult International Business School | 2018
EF Global Creative, Lucerne
Louis Pasteur said, “Chance favors the prepared mind,” which is what the Hult education offers: preparing students to be able to recognize and seize opportunities, whatever shape they take. Case in point, the leaf alighting on this wolf’s head, representing the unexpected and ephemeral nature of opportunity – and originating from the ash leaf in the Hult logo.
We chose UK illustrator James Ward, whose style perfectly expresses this contemporary, maverick character with a relatable humanity.