Cultural Care Au Pair | 2019
EF Global Creative, Lucerne Cultural Care Au Pair, Boston
The host family and the au pair are depicted by two overlapping hearts representing the experience, the unity, a blended family and cultural exchange.
The combination of the brand elements, such as the pin shapes (the overlapping part of the hearts), the frame and the colors , convey an identity that is fresh, fun and hip yet sophisticated, trusworthy and authentic. Through the use of different hero-colors within a shared color palette two audiences can be approached within one brand.