Illustration

EF School Illustrations

EF School Illustrations | 2019

Experience the illustrative art direction of our 50+ schools from around the world. We wish to celebrate our buildings and want our students to share that pride with us.

Team

EF Global Creative Studio Anta Aleksandrova Russ Gray

Establishing a direction

First, we needed to establish a set of rules based on where these illustrations would live: web components, notebooks, coffee mugs, posters, and so forth. Through exploration, we learned flat background colors blend well with other UI and graphical elements while also being immersive by implying a season and a time of day. We also realized early on how important it was to center the buildings in the composition to perform well across all our touchpoints, given each building’s varying size.

Original school photo

Pencil sketch

Digital sketch

Hand-drawn lines and watercolor

More defined and digitally altered lines

Sharp lines and flat colors

Finalized Artwork

We used illustration to add emphasis to the characteristics of our buildings. It iconifies their location, turning the least photogenic building into a credible piece of architecture. The structures became romantic, raising their perception and carrying the weight of making every school look equally appealing.

Auckland

Barcelona

Boston

Bournemouth

Bournemouth detail

Boston Executive

Brisbane

Brighton

Bristol

Cambridge detail

Brighton detail

Cambridge Executive

Cambridge

Washington, D.C.

Chicago

Simplify

We took the most remarkable sections of larger buildings to focus on their individual characters. We retained proportions to give a more considered feeling towards the architecture and removed any visual noise that did not compliment the essence of the building.

Dubai

Dublin

Eastbourne

Honolulu

London

Los Angeles

Malta

Manchester

In the details

Next, we added diversity to the collection by playing with seasonal colors or aesthetics commonly associated with their locales. Glass reflections, everyday objects, cars or bikes, vegetation, and time of day made it enjoyable to artistically explore all the schools.

Oxford

Munich

Paris

Oxford detail

School surroundings

Finally, the illustration stretched beyond what photography could do by depicting the nearby lake or ocean, making traffic look charming or capturing local skyline icons. All done while filtering out neighboring buildings, obstructions, and other visual noise.

Rome

San Diego

San Franciso

Seattle

EF Kids & Teens

To celebrate the launch of the EF Kids & Teens brand in Indonesia, we applied the same visual treatment to the main three schools, placing extra emphasis on building details and playful window reflections.

Cikupa

Madiun

Kupang

Finalized Artwork

The final artwork combines all these learnings, putting our schools front and center.

New York

New York detail

Singapore

Tokyo

Toronto

Vancouver Island

Vancouver

Santa Barbara detail

Santa Barbara

Explore more

Curious to see more illustration work? Check out the websites below: