Hult International Business School Brand Refresh
Hult International Business School | 2018
The world of business has changed, and Hult’s unique curriculum forecasts and answers these new challenges. A brand refresh helped this global business speak to the next generation of entrepreneurs.
Team
Hult Team, London EF Global Creative, Lucerne
Link
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This is not your grandfather’s business school. The brand refresh sparks curiosity, invites interpretation and enables the viewer to project themselves into this space.
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Playing with meaningful shapes inspired by traditional business diagrams.
Shaping Business
An infinite library of shapes, informed by old-school charts and graphs, act like a watermark on photography or as a stand-alone visual component.
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Hult’s brochure composition, combining overlay, frame, photo and shape components.
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Hult’s website exists in the same ecosystem as the brochures, with animated shapes adding dimension.
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