EF Brand Guidelines | 2017–2019
EF Global Creative Studio
Our new approach creates consistency across all EF designs while keeping a flexible platform for individual expression. The core/expression model aligns all EF products around a core, using a tight set of design rules. Beyond this core, there’s an area dedicated to individual product expression, which is where designs can flourish and connect in a more targeted way with your audience.
Although most brand guidelines live in the world of print, our digital brand guide is the platform that we will use to drive the new identity within EF. This digital space is the source of all the G.U.D assets and allows us to share up-to-date information, news and assets throughout the organization. This sparked conversation and collaboration between designers and developers, expanding us to deliver UI assets and ready-made code.
Our creative teams have taken these unified guidelines and produced inspiring products across the EF spectrum. With over 300 creatives based worldwide and six global design hubs, our G.U.D. strategy ensures that all the products are unified in the EF universe.